On the one hand, SAPO has one of the most prominent Portuguese journalists and sports commentators as the "TOVARMINATOR". On the other side, the imposing figure of "SAPOZILLA", a character created with Chat GPT-4o, will be able to process a wealth of soccer statistics at lightning speed. The two analysts will give their predictions for each of the 51 Euro 2024 matches, based on the news, the players' biographies and the sporting results of each team. Rui Miguel Tovar's accumulated knowledge and experience will be matched with an algorithm that will cross-check, in nanoseconds, a wealth of information, statistics and indicators that will grow as Euro 2024 progresses.
According to Gil Moreira, general director of SAPO, "showing its irreverence, SAPO is marking another unmissable sporting event for Portugal and the Portuguese inside and outside the country with differentiated and innovative content. With a relevant balance between technology and human curation, SAPO allows us, in this context, with its fight of titans, to highlight the importance of the machine without losing sight of the human, emotional and relational side that coexists with and exponentiates AI".
With a commitment to providing its followers with the best information and entertainment experience in addition to this unpredictable clash of titans, SAPO will be able to follow Euro 2024 side-by-side with exclusive reporting points provided by a team of special envoys.
The journalists' experience on the ground, both in the stadiums covered by Euro 2024 and in the event's host cities, will enable them to interact with fans of various nationalities, gauge the atmosphere, find out the stories behind the events, giving SAPO readers a unique journalistic approach. Also noteworthy here is the Euro Diary, a set of videos that will give SAPO readers a daily summary of the most exciting moments of the day. On SAPO, as well as calendars and statistics, it will also be possible to relive the glorious moments of past tournaments with the "Euro Cards" series, which will highlight the players who have made a name for themselves in previous editions of the championship. With Euro 2024 being celebrated in parallel in the eSports universe, SAPO Desporto will be covering FIFA and PES competitions, giving fans an insight into how virtual soccer captures the excitement of the tournament.
With a focus on the relationship between man and machine, SAPOat Euro 2024 is once again highlighting the intersection between AI and human curation, starting with PolAItólogos, a project developed by SAPO for the March 2024 Legislative Elections, with three algorithmic characters analyzing the electoral programs to be voted on and answering the main questions of Portuguese current affairs.
The clash of titans thus continues the irreverence already assumed by the largest player in the aggregation, production and curation of content and digital assets in Portugal. Committed to the values of quality and independence as one of the main sources of information and entertainment in Portugal, SAPO sees Euro 2024 as a unique opportunity to create value and unite the country around the benchmarks that sport has always represented.