Leader in the aggregation, production and curation of content and digital assets in Portugal, SAPO has thus reclaimed its position as the founding partner of this iconic music festival, which has had SAPO as its Media Partner from the very beginning. Throughout the 10 editions of the festival and this year's edition in particular, SAPO has been increasingly committed to being close to people and also to technology. On the main screen of the Palco Mundo, this year it will be possible to watch interactive content that will lead festival-goers to win prizes on the SAPO portal . Those who can't make it to RiR will be able to follow live concerts from the most popular stages and various pieces of content that promise to show the protagonists and backstage.
On sapo.pt and on MEO TV, using the blue button on the remote control, you'll have access to live broadcasts of the concerts on the World Stage and the Super Bock Digital Stage at RiR, the latter of which has the special feature of including the SAPO Halftime Show in its programming, a talk show with the aim of making the time between concerts more dynamic. With Inês Gens Mendes and Tiago David as presenters, the SAPO Halftime Show will host renowned music and entertainment personalities such as José Cid, Luís de Matos, Miguel Ângelo, Miguel Carmona, MimiCat, Pedro Gonçalves, Soraia Tavares, Tripeirinha, among others.
For Gil Moreira, SAPO's general manager, "we've been consolidating this winning partnership for 20 years, with irreverent initiatives on the ground that connect and bring people closer together and access to content on SAPO, this year also on MEO TV, in a contribution to taking from technology what it excels at: making the best accessible to everyone". In the SAPO TV App, it will also be possible to find content with the quality and seal of SAPO's media partners, in an editorial choice that includes interviews, documentaries, debates, unmissable events and protagonists from the country and the world. All the content can be viewed and reviewed, in a television experience created for tailor-made consumption, wherever and whenever you want, on the screen of each user's choice.
This project, once again anchored in SAPO's ecosystem of partners, positions Portugal's most viewed website for its irreverence, innovation and ability to reinvent itself. With the SAPO TV App, it offers its followers another option, another format and a proposal for aggregating content that is diverse in quality and quantity, to watch and listen to in the circumstances that best suit each person's preferences.
SAPO stands out for the diversity and relevance of the technological projects it integrates, the services and products it offers and the ecosystem of partners it fosters. Based on a strategy of growth and consolidation of an essential brand in Portugal, SAPO is a driver of value creation and future for users and the market.