Through the SAPO portal, which currently has 4 million page views every day and more than 3.5 million people every month, it will now be possible to access news and reports, interviews and opinion, among A BOLA's collection of text, video and audio content, signed by some of the most respected sports professionals in the country. This partnership also extends to SAPO Sales House.
"As a reference content aggregator for almost three decades, SAPO has followed the most relevant sports news in recent years in the country and the world and is therefore a natural partner for A BOLA," says João Epifânio, Chief Sales Officer B2C and Chief Marketing Officer of Altice Portugal. "With this partnership, at a time when SAPO and A BOLA are repositioning themselves and becoming even more relevant, two brands are joining forces with the common mission of contributing to more informed audiences and a more enlightened and critical country," he adds.
For Bernardo Azevedo, A BOLA's Chief Sales & Partnerships Officer, "this is a partnership that allows us to diversify and innovate the content delivered to readers and that reinforces the positioning of A BOLA and SAPO as leading media brands in Portugal. It is a collaboration that is entirely in line with A BOLA's new strategy and that makes perfect sense in this new paradigm that we are building. Taking this new path with partners who can help us grow and to whom we can deliver our value in return is everything we are looking for in the new A BOLA".
The partnership with A BOLA allows SAPO to consolidate and diversify its ecosystem of partnerships and reference partners, with an impact on the development of a country that is better informed and prepared for the challenges of the future.
About SAPO
SAPO, a leader in the aggregation, production and curation of content and digital assets, stands out for the diversity and relevance of the technological projects it integrates, the services and products it offers and the ecosystem of partners it fosters. Based on a strategy of growth and consolidation of an essential brand in Portugal, SAPO is a driver of value creation and future for users and the market.
About A BOLA
For almost 80 years, A BOLA has been a leading sports information brand in Portugal, standing out for its capacity for digital innovation and video content production. With a strong presence in both print and digital formats, A BOLA continues to be a benchmark for sports lovers, combining tradition and modernity to offer comprehensive coverage of sporting events. Since July 2023, A BOLA has been part of the Ringier Sports Media Group (RSMG), which distributes sports information to more than 25 million fans every month through 8 brands in 8 European countries. Founded in 2022, RSMG combines the best national sports media with innovative technology.