MEO is the first operator to offer free 5G forever and discontinue the 3G network

MEO is the first operator to offer free 5G forever and discontinue the 3G network

MEO has once again innovated by becoming the first national operator to offer 5G forever and free of charge - the new generation mobile network that has changed the way we communicate, work and have fun.

This offer democratizes access to a technology that allows the Portuguese and industries from various sectors - from retail to education, transport or entertainment - to take advantage of a network that is already revolutionizing the communications ecosystem and people's daily lives in areas of activity that are structuring society, such as health and education.

In a natural process of technological evolution, MEO's 3G network will be discontinued on January 31st, freeing up frequencies that will be fundamental for strengthening the quality of the 5G network, anticipating the trends of growing consumer needs and demands for the use of this mobile technology.

MEO has been leading the evolution of the various generations of technology, building and reinforcing its leadership through a continuous commitment to quality of service, a close relationship with its customers and a response to new consumer habits and market trends. This people-centered approach makes MEO the operator of choice for the Portuguese. To mark this unprecedented move in Portugal, MEO is also announcing the offer of 5GB per month, for 5 months, with free membership of the new myMEO app, so that all customers can speed through 5G MEO and enjoy the benefits of this future network without any worries.
With 5G technology, customers get more out of mobile internet services, benefiting from a new experience with more speed, lower latency and better network quality, opening doors to a new world of innovations and opportunities.

We recall that MEO's 5G network currently has a coverage rate of 95.6% of the Portuguese population and that, according to the Regulator, it is the operator that has 5G base stations in the largest number of municipalities - 305.

"Challenge your own speed with free 5G forever"
At the same time, MEO is also announcing the launch of a strong multi-media campaign demonstrating the full potential of MEO's 5G.
The campaign, which will run on TV, digital, press and radio, "challenges its own speed with 5G free forever" and celebrates the offer of 5G with all its potential and future possibilities, now free forever.
Miguel Oliveira, the fastest Portuguese driver ever, will embark on an innovative competition that challenges the boundaries between the real and the digital.
In a unique collaboration with MEO's 5G, Miguel competes against his digital version at 5G speed, providing an exciting glimpse into the future, where the boundaries between man and machine blur in a demonstration of the speed and limitless possibilities of the digital age.
A film that highlights the revolutionary potential of MEO's 5G, where Miguel Oliveira will face not only the curves of the track, but the breathtaking speed of MEO's 5G.

Technical sheet
Agency
CEO - Tomás Froes
CCO - Lourenço Thomaz
Executive creative director - Ivo Purvis
Strategy - Patrick Stilwell
Art Director - João Mescas
Copy - Diogo Stilwell
Accounts Director - Carla Vidal Marques
Account - Rita Morgado
Producer - Francisco Madalhães

Producer
Producer - Garage
Director - Enrique Escamilla
Assistant Director - Nuno Dray
Executive Producer - Miguel Varela
Production Manager - Celine Morais
Director of Photography - André Szankowski

Photography
Photography - On Shot
Photographer - Rui de Carvalho
Post-production - Rui de Carvalho

Sound
Sound Studio - Ingreme
Sound design - Ingreme