In the back-to-school and back-to-work season, MEO is once again making a difference with the launch of an offer based on leadership and the brand's unquestionable attributes: quality of service, performance and innovation.
In this new year's campaign, MEO is offering the Microsoft 365 Family pack when you sign up for its service packages, as well as a diverse range of equipment for the needs of the whole family, which is easy to buy in installments. As we return to professional and academic life, all the offers are available to residential and business customers from August 21st.
Available for up to six people, the Microsoft 365 Family pack includes up to 6 TB of cloud storage for each license, as well as advanced security features and the Microsoft Office applications we all use in our daily lives. When subscribing to MEO fiber, MEO offers a 12-month subscription to the service (worth €99).
A family-sized New Year's Eve
At the same time, this new MEO offer will be the subject of a multi-media communication campaign starring MEO's new host and native-digital protagonist, comedian Guilherme Geirinhas. This campaign follows on from the brand's new positioning, visual language and communication strategy, with a greater focus on digital and simplifying the message.
In his usual entertaining, relaxed and intelligent tone, Geirinhas will demonstrate how the Microsoft 365 Family Pack offer, when subscribing to MEO's fiber, can help Portuguese families in the Back to School season, offering great savings on access to essential tools for the start of the school year.
A return to Family Size, a concept that takes Geirinhas into the daily life of a large family - represented by a real family - in a truly immersive dynamic of their daily lives. On air from August 22, the campaign will be broadcast on TV, radio, outdoor and digital media. The campaign unfolds in amusing situations, inherent to the size of the family, an example for all to follow, in their savings and practicality in everyday life.