If, at the time, the idea was to take advantage of parental leave to watch our national team's matches, this time the aim is to encourage support for Portugal and to watch the national team's matches 'in a big way': 55 inches, to be precise. With pregnancy fast approaching its end and the parents of the "Children of the Euro" preparing to watch the first match of the championship, MEO's new multi-media campaign, which kicks off this Monday, offers the Portuguese a good opportunity.
The campaign announces the purchase of a 55' Xiaomi Smart TV for just €399.99, which the brand, official sponsor of the National Football Team and the Portuguese Football Federation (FPF), undertakes to return in premium television content if the national team becomes champions on July 14. Until then, MEO is bringing its customers an even more exciting experience, through the Smart TV's features and image quality, which allow you to watch the best moments of each game, review goals and dangerous moves or use the speed control to watch a particular pass in slow motion. In the advertising spot, where these features are revealed, the couple who starred in the campaign released in September are joined this time by a third element, in the woman's belly.
The famous Da Weasel song, 'Dialects of Tenderness', which in the first campaign launched the challenge 'Faz faz Bé bé', is now being hummed to the baby: "Uhhh! Uhhh! Yeah, Yeah! ...MEO MEO Dá Dá!".
MEOis thus continuing a story it has shared with the Portuguese, of passion for sport and, above all, for people.
Campaign fact sheet:
General Director - Miguel Ralha Creative Director - Nuno Riça, João Amaral Executive Creative Director - José Bomtempo Art Director - António Duarte Copywriter - João Freitas Digital Copywriter - Ana Simões Digital Designer - Bruno Cândido UI/UX Designer - Frederico Graça Accounts Director - Matilde Parreira Accounts Executive - Sara Lopes Final Art - Pedro Santos Photographer - Álvaro Carrapito Producer - Nuno Calado Director - Alexandre Montenegro (Show Off I Mola) Alexandre Montenegro (Show Off I Mola) Assistant Director - Cesário Montenegro Executive Producer - Alexandre Montenegro (Show Off I Mola) Production Director - Alexandre Papin (Show Off I Mola) Cinematographer - Carlos Lopes "Kaká" Cinematographer - Nelson Coelho Editor - Bruno Moreira (Show Off I Mola) Sound Designer - Henrique Lima (Som de Lisboa) Composer - Da Weasel