The sapo.pt website is now closer, more humanized and interactive
Acting on the axes of branding, navigation and content, the revision of sapo.pt introduces improved usability through a series of new features:
- Brand - the SAPO logo is now more centralized, dynamic and personalized on the SAPO homepage. It can be associated with thematic actions, through the "Sapiscos", and includes links to a new greeting block and content pages. This novelty aims to arouse readers' curiosity about current issues.
- Navigation - a set of changes to the main menu, highlighting new categories, products, services and utilities and directing followers to the various areas of SAPO and a new life for the different blocks distributed throughout the page;
- Content - a portfolio of new widgets, such as Weather or Astrology, SAPO Jornais now integrated into sapo.pt or the "Most popular", "Editor's Choice" and "Latest" blocks, promoting greater capacity for highlighting content and more agile human curation.
A strengthened ecosystem of partnerships
SAPO's leadership, embodied in more than 300 million monthly pageviews, is directly related to its ability to establish partnerships with leading players and aggregate quality content. To strengthen and consolidate its ecosystem of partners, SAPO has just integrated new media and content partners, mapping across generalist, economic, sustainability and sports areas:
- Green E-Fact - through its pioneering and exclusive launch on SAPO, is creating greater awareness of sustainability and climate change, two urgent issues on every country's agenda. As an innovative interactive portal, it has been designed from the ground up to provide an engaging and immersive experience, providing up-to-date and in-depth information using dynamic tools, including interactive widgets with relevant data and fact checking, making it possible to verify the veracity of viral information and promote literacy in this area.
- Grupo Media N9ve - will enable those who follow SAPO to have first-hand access to the content of Jornal Económico and, soon, NOVO and Forbes Portugal and África Lusófona, projects of Grupo Media N9ve - a media group specializing in content in Portuguese and with strong ties to the nine countries of the Lusophone universe. Created in 2016, Jornal Económico is an information brand specializing in economics, public policy, finance and business, with permanently accessible digital platforms, a daily digital edition and a weekly print edition. NOVO is a generalist news brand, with an online edition and a paper edition published every Saturday. The editions of Forbes Portugal and Lusophone Africa are particularly focused on business, companies, the economy, as well as the lifestyle of the audiences that prefer the brand, with a strong connection to the Lusophone geography. In addition to the respective online editions, a monthly print magazine is available with the best of this content.
- Mensagem de Lisboa - will give SAPO readers access to an original local journalistic project, with iconic stories from the residents of greater Lisbon, with local content that is now more accessible and universal. Inspired by Fernando Pessoa's work Mensagem, it was launched in February 2021 at the Brasileira do Chiado and has already won the most prestigious awards in the national press, including the Gazeta Awards and the Cyberjournalism Awards and, recently, the SAPO Awards, which recognized it as the Media Organization of the Year.
- Nascer do SOL - this website has a new face, while remaining true to its roots: uncomfortable without being destructive, influential without being institutional, bold without being irresponsible, politically incorrect. It has new graphics and will now include a new weekly editorial product, Portugal Amanhã, which is economic in nature and thinks about Portugal in a structural and long-term way.
SAPO's latest partners expand and diversify a universe of more than 150 local, national and international partners, mapping a wide range of themes, interests and activities that are relevant to the entire Portuguese population, both in Portugal and abroad.
A new Auto SAPO
As of today, SAPO is integrating a more modern, disruptive and impactful version of its Auto SAPO service, which now offers the best online opportunity to buy a car. The new Auto SAPO now integrates the best "car-match" tools, which allow you to request proposals from SAPO's extensive network of quality partners, according to the criteria valued by the customer when choosing their car, which offers are the most suitable, interesting and competitive.
SAPO, the leading portal in Portugal and Europe in the aggregation, production and curation of content and digital assets, stands out for the innovation, diversity and relevance of the technological projects it integrates, the services and products it offers and the ecosystem of partners it fosters. Based on a strategy of growth and consolidation of an unavoidable Portuguese brand, SAPO is a driver of value creation and future for users and the market.