SAPO strengthens strategic presence on mobile platforms with arrival on WhatsApp

SAPO strengthens strategic presence on mobile platforms with arrival on WhatsApp

In line with the strategic renewal of its offer, marked by a new, more fluid and dynamic homepage, always free and quality content, supported by a recently expanded network of reference partners, with a seal of credibility, diversity and depth and an experience of excellence, SAPO is now announcing, following its commitment to mobile platforms with its recent presence on Telegram, its arrival on WhatsApp, one of the most widely used communication platforms in the world. This launch takes place on the day that the 8th edition of the Web Summit kicks off, which has had SAPO as a Media Partner since the very beginning, allowing SAPO users to follow the main sessions and the latest technological developments in the world live, wherever they are.


As the largest player in the aggregation, production and curation of content and digital assets, SAPO is now followed by WhatsApp users who prefer to have the reputation, relevance and timeliness of information, entertainment and lifestyle content with the SAPO seal at their fingertips. SAPO's carefully selected content is available for free on WhatsApp, allowing users of one of the most widely used apps in Portugal and around the world to receive the main news stories in information and entertainment inside and outside the country. WhatsApp's latest feature, which now allows SAPO to be integrated, thus provides an agile and convenient way of accessing the main news of the day, from various themes and with the reliability offered by SAPO and its ecosystem of reference partners.

To subscribe to the SAPO channel on WhatsApp, simply have the application installed and follow the link WhatsApp - Updates - Channels - SAPO, or scan the attached QRcode with your phone's camera. Use of the channel is anonymous, and followers can react to the content shared with emojis and see a total count of reactions.

As the most visited website in Portugal, with 4 million page views every day and 3 million people every month, SAPO is now reinforcing its presence on mobile platforms, having also reached Telegram this year, in an effort to get even closer to its followers. This bet on the platforms most valued by its followers is part of SAPO's capacity for innovation, materialized in the creation of trends and the association with events, such as the Web Summit, which mark an era. In the specific context of the edition that kicks off today, all the sessions of the Center Stage can be followed live on SAPO, which includes a special dossier with articles, reports and interviews that promise to portray the essentials of the event.

SAPO, an innovative brand in the aggregation, production and curation of content and digital assets, stands out for the diversity and relevance of the technological projects it integrates, the services and products it offers and the ecosystem of partners it fosters. Based on a strategy of growth and consolidation of a
An essential brand in Portugal, SAPO is a driver of value creation and future for users and the market.