Preparing companies to reach their true potential, generate greater value and create a more positive impact on the market and the world is MEO Empresas' new vision. In this way, the brand renews itself, reinforcing a commitment it already had with the market and its customers.
The current context of the industry, as well as the profound digital transformation we are experiencing, forces brands to prepare, evolve and anticipate their transition to a more human, differentiating and sustainable world.
Altice is thus taking another step in this new cycle of reinvention. After presenting a new strategy to maintain and consolidate its leadership, under the mission of "Leading technological and digital transformation through innovation, empowering a more humane society" and focusing on four main areas - People, Technology, Innovation and Sustainability - the Altice Foundation has also renewed its action plan with the aim of contributing to a more equal and sustainable society, with a focus on Technology, Knowledge and Art.
Now is the time to enhance the way the company addresses the business market, taking advantage of synergies, resources and talent, in favor of the digital transformation that the world demands and needs.
For Ana Figueiredo, CEO of Altice Portugal, "with this change we are starting a new cycle for Altice's business segment. Today, Altice Empresas becomes MEO Empresas, a brand that was born prepared to respond to the world of today and tomorrow. A brand prepared for an increasingly technological and digital future. MEO Empresas presents itself to the market and to our customers as a response to their needs. We want to make technology more accessible and humanized for all companies, whether they are small and family-run, SMEs or multinationals. This path we are building at Altice is a path to the future, a path to tomorrow."
A single brand with a stronger positioning to overcome all challenges
Connecting companies to a more humanized digital transition is the purpose of MEO Empresas.
Supported by the valuesnded on the values already recognized in the MEO brand, such as humanization, notoriety and innovation, together with the expertise, trust and ecosystem of partners and customers in the business segment, MEO Empresas presents itself to the market with a new approach, more oriented towards the reality of the Portuguese business fabric. A more human, innovative, robust, transformative and collaborative brand, truly dedicated to its customers.
Nuno Nunes, Chief Sales Officer B2B at Altice Portugal, highlights the added value that MEO Empresas brings to customers and the national market: "In the current moment of transformation that the world is going through, our customers need a true partner by their side. We therefore want to move up the value chain for our customers by positioning ourselves globally at the forefront of the technological transition. We are leaders in all sectors, we have unparalleled know-how, resources and talent, a comprehensive and diversified portfolio and a unique infrastructure. We have everything for tomorrow's innovation."
Growth and leadership in the business segment continue to be ensured by MEO's distinctive capabilities, such as the largest fibre optic network in Portugal and the new generation mobile network, which guarantee the best coverage, speed, robustness, reliability and quality of service; the Top Tier network of Data Centres; the close and continuous support of specialized commercial and technical teams; the diversified and innovative offer of services and solutions; and the ecosystem of partners focused on innovation and quality, which allows us to respond to and anticipate needs with the same commitment as always. These factors enable companies to grow and reach their true potential, generating greater value in a future that is increasingly competitive, more sustainable and, above all, more human.
MEO Empresas in the metaverse: a virtual reality space open to all
MEO Empresas continues to be committed to pioneering, innovation and customer focus through a rapid, diversified and digital transition-oriented response.
Thus, the renewed corporate brand is also presenting itself in MEO's Metaverse, a virtual reality space, open to all, which aims to respond to two needs: one experimental and the other humanizing.
Developed by innovation agency Instinct, this new space will allow users to get to know and explore each business, discovering the different solutions in MEO Empresas' portfolio, namely solutions for fleet management, waste management and environmental monitoring, as well as virtual assistants and virtual reality solutions, among others. MEO Empresas' Metaverse also allows employees, customers and partners to watch live events, schedule and hold meetings with their manager in the MEO Empresas space.
Yesterday we were... Today we are" campaign
"Yesterday we were... Today we are" is the motto of the campaign that explains why the Altice Empresas brand has changed to MEO Empresas. In an aspirational and inspiring way, the campaign tells the story of how the world is changing towards a more human, digital, differentiating and sustainable world, as portrayed in the campaign's own claim: "Because we believe that the more humanized it is, the more technology does for all of us. Yesterday we were Altice Empresas. Today we are MEO Empresas."
The multi-media campaign, on air from May 17, will be broadcast in the usual media - TV, press, radio, outdoor and digital - and consists of a 75'' manifesto film, which is broken down into four 20'' films addressing various targets in the B2B segment. The campaign also includes five testimonial videos which, in an authentic and inspiring way, aim to show those who are the real protagonists of a more human digital transition in companies.
Entrepreneurs, innovators and changemakers, who are making their own way in this new competitive context, and who were challenged to share their story of evolution and change, such as Café Joyeux, a differentiated startup and a true use case of social entrepreneurship; Cowork Lacs, a space that brings together various companies, from digital nomads to large corporations; Simpli Coffee, a chain of cafés/restaurants with sustainable concerns; Pestana Hotel Group, a hotel unit present in several countries; and Amorim Cork, the world's largest cork stopper company.
Real examples of startups, small and medium-sized companies and major players in the market who, in their day-to-day work, seek to respond assertively to the evolution and change in the world by investing in more robust and relevant technological solutions.
Technical sheet
AGENCY: DENTSU CREATIVE PORTUGAL
CEO: Tomás Froes
CCO: Lourenço Thomaz
Executive Creative Director: Ivo Purvis
Creative Director: Lopo de Carvalho
Head of Strategy: Patrick Stilwell
Art Director: Orlando Gonçalves
Copywriter: Cristina Amorim
Head of Production: Martim Lemos
Account Director: Carlota Crespo
Production Company: Garage Films
Film Director: Enrique Escamilla
Executive Producer: Miguel Varela
Producer: Celina Morais
Post Production: Ingreme
Sound Design: Ingreme
Photographer: Kenton Thatcher
CLIENT: MEO EMPRESAS
Marketing Communications Director: Luiza Galindo
Brand Manager MEO Empresas: Filipa Mendes de Almeida