Focusing its priority on women's sport, the W-Sport channel's programming includes content on the biggest clubs and the best players in women's soccer, namely the main soccer leagues in Europe with England's Barclays Super League (WSL), Germany's Frauen Bundesliga, Italy's Serie A Femminile and the Netherlands' Eredivisie Vrouwen, all live each competition week.
This new channel also includes the best PAC 12 women's team sports in the USA, such as basketball, gymnastics, volleyball and softball, as well as other distinctive sports such as the UK's Vitality Netball League, triathlon, show jumping and Extreme E car racing.
Kelly Butler, CEO of W-Sport, said: "We are delighted to be entering the Portuguese market and celebrating International Women's Day with MEO. This is an exciting time in the development of women's sport and to now be able to showcase some of the world's best players and athletes to MEO customers is fantastic. We have no doubt that W-Sport will be of interest to all sports fans on the MEO platform".
João Epifânio, Chief Sales Officer B2C at Altice Portugal, is doubly enthusiastic about the launch of W-Sport. "It's a tribute to the women who make a difference in sport and another step along MEO's path as a brand that promotes and defends the causes that define us as a socially just and inclusive society."
Available exclusively from today at position 29 on the MEO grid, W-Sport will be accessible to all ADSL and Fiber customers with MEOBox, Android TV, Apple TV and MEO Go.
The launch of W-Sport expands and diversifies MEO's sports content offer, responding to the growing audience for high-performance women's sport. With this channel, MEO is also paying tribute to women athletes and helping to encourage new generations of women to take up sport, highlighting the importance of sport in developing the leadership skills that are inherent in and enhance the performance of professional positions of greater responsibility.
MEO also reinforces its positioning as a brand of causes that promotes diversity, inclusion and gender equality. In this commitment to society, the Brand seeks to reflect these principles in its actions and in the diversification of its channel offer with programming aimed at all targets and communities. This fulfills its signature "Humanize yourself" and its main purpose of "Connecting people to life".