After cities such as New York, São Paulo, Mexico City and Istanbul, the Red Bull Showrun is now taking place in Lisbon, on a route between the Coach Museum and the Belém Cultural Centre, where it will be possible to watch the impeccable discipline of motorsport, with legendary F1 driver David Coulthard at the wheel of the energetic Red Bull RB7 with which German driver Sebastian Vettel became World Champion.
The event, which is free to attend, has two areas: the Paddock, in Praça do Império, open to the public during the morning (9am to 2pm); and the approximately one-kilometre track, located on Avenida da Índia, between the Coach Museum and the Belém Cultural Centre, where all the action will take place with the Oracle Red Bull Racing F1 and the two-wheeled demonstrations by Lithuanian Aras Gibieza and German brothers Elias and Johannes Hountondji, with the Red Bull Driftbrothers show at the wheel of the BMW M4.
According to Gil Moreira, General Manager of SAPO, "SAPO is delighted to be a partner of the major edition of Red Bull Showrun Lisboa. Throughout its 27 years of existence, SAPO has sought to surprise the market in which it operates, as well as the users who follow it closely. Our bet on the sports segment demonstrates our desire and ambition to come up with innovative projects that bring value to the community. I hope that this first edition will be a success and that it will be repeated for many more years, always with the company of SAPO".
By associating itself with the Red Bull Showrun Lisboa, SAPO is reinforcing, as an emotional and proximity brand, the most important values of sport and, in particular, motorsport, such as speed, quickness, focus, audacity, challenge, determination and leadership.
SAPO, an innovative brand in the aggregation, production and curation of content and digital assets, stands out for the diversity and relevance of the technological projects it integrates, the services and products it offers and the ecosystem of partners it fosters. Based on a strategy of growth and consolidation of an essential brand in Portugal, SAPO is a driver of value creation and future for users and the market.