The company's vision was presented by Ana Figueiredo, CEO of Altice Portugal, and the six members of the Executive Committee, at a meeting that brought together the management teams at the Altice Arena.
To lead in all its areas of activity, being a benchmark in the R&D industry, in sustainability and in Portuguese engineering. These are the major goals that Altice Portugal has set itself in the coming years.
Leading the Future. For three consecutive years, Altice has been the Portuguese people's preferred operator for all communications services. The company is committed to maintaining and consolidating this leadership through Quality of Service in responding to customer needs, but also by dictating and anticipating trends.
Innovation conceived by Portuguese engineers and used by 300 million people around the world is one of the fundamental axes of Altice's differentiation in the future.
On the other hand, Altice wants to consolidate its role as a leader in the area where it is native - Technology - as a driver of the country's digital transformation, dictating R&D trends in technologies such as 5G, quantum communications, Wi-Fi sensing, e-health & Home Care and Home IoT.
This leadership also presupposes sustainable action at various levels. By 2030, the company intends to meet the targets of reducing CO2 emissions by 90% and respecting the circular economy in 50% of its sales.
The fundamental pillar of these guidelines is People, which is why Altice is committed to attracting and retaining talent, investing in new skills and committing to having 40% of leadership positions held by women by 2030.
Anchored in these areas of activity, Altice defines its Mission as "Leading technological and digital transformation through innovation, fostering a more humane society" and its Purpose as "Connecting people to a more innovative, inclusive and sustainable life".
"There are purposes that dictate our existence, that connect us as human beings. A bond that has been strengthened by the legacy we proudly carry in our history, a history that knows no borders. By raising people's potential, by launching innovative and technological projects that open up new horizons, by giving birth to sustainable ideas, we will continue to lead the future! Together and without limits," says Ana Figueiredo.
New brand communication line. To mark this new cycle, the company is also presenting a new line of communication for its brand.
Altice Portugal has always believed in the importance of ideas and thinking about tomorrow, right here in our country. Because it is with ideas that we run ahead of technological transformation, fostering a more humane society, connecting people for a common good and a more innovative, inclusive and sustainable future.
The new Altice Portugal communication line, created by Dentsu Creative, is based on four axes - People, Technology, Sustainability and Innovation - with respective colors and the signature "Altice has no limits".
This new identity is graphically embodied in the company's various media, starting from the inside out, namely on the intranet and internal media, and outwards, in an institutional campaign and on the altice.pt website.
The multi-media campaign kicks off with a metaphorical film about ideas being born from Portugal to the world. Set to the sound of a new version of "Born to be Wild", it is a film based on the brand's axes, about the magic of the moment of the idea, the tear, the race that makes the impossible possible, that makes yes win over no. About believing that everyone's ideas and talent can go further and ahead of time.
Without limits, to lead the future.