The first edition of MEO Kalorama is over, but it will be missed by the 112,000 festival-goers who visited between September 1st and 3rd. With a different identity, MEO Kalorama was the first festival of a new generation, bringing together music with leading bands, urban art and sustainability practices and principles.
In order to guarantee a faster response to the communication needs of the thousands of people who were at the venue, MEO reinforced the festival's infrastructures with state-of-the-art fiber optics, guaranteeing WiFi coverage as well as a 5G network throughout the venue. This investment gave festival-goers the chance to enjoy a network of the highest quality and security, guaranteeing them unique experiences over three days. In all, more than 7 terabytes of traffic were recorded in Lisbon's Parque da Bela Vista. In terms of the mobile network, it is worth highlighting the 5G traffic, the latest generation mobile network which marked its debut at MEO's summer festivals with around 1TB of data generated. The technological success of this first edition of MEO Kalorama was due to the commitment of a dozen teams from Altice Portugal, responsible for setting up and monitoring all the infrastructures.
MEO was also responsible for ensuring the communications of the organization, sponsors, press and media partners. SIC and Rádio Comercial broadcasts - including live broadcasts with commentaries, interviews and other content - were supported by the MEO service, thus reaching the public who followed the festival from their homes.
Aware of the relevance and emotional value inherent in music, MEO has been present at the main festivals from the north to the south of the country and the islands. Being part of the first edition of the festival thus reinforces the brand's purpose of connecting people to life, seeking to surprise music lovers with remarkable and unique experiences in Portugal. As a brand, MEO is concerned with promoting a festival that includes all audiences, such as the inclusion of festival-goers with special needs.
Thus, in this first edition, as part of its partnership with APPACDM Lisboa, it enlisted the help of two users from CACI Ajuda - Centro de Atividades e Capacitação para a Inclusão da Ajuda - to reinforce MEO's brand activations, which included, among other things, giving away gifts and accompanying the VIP area.