With an innovative solution for one of the most important stages of family life, MEO, a brand in Altice Portugal's consumer segment, is launching MEO Bebé by Farmácias Portuguesas exclusively on TV, the first service to aggregate useful data and curiosities that inform, entertain and support parents in their parenting experience. With this service, MEO customers will be able to acquire important knowledge to help look after their baby and demystify some preconceived ideas.
The content, signed by nurse Marília Pereira, a specialist in Maternal Health and Obstetrics, is available in video format and incorporated into a menu with four thematic areas accessible on MEO TV:
Pregnancy - with episodes dedicated to topics such as Nutrition during Pregnancy, Warning Signs, Pregnancy Surveillance, Oral Health, Maternity Bag, Baby Clothes, among others;
Childbirth and Postpartum - with episodes dedicated to topics such as Signs of Early Labor, Natural Pain Relief Strategies, Epidural Analgesia and Other Drugs, Baby's First Hour, Weight Development, Umbilical Stump Care, Bathing the Baby, Physical and Emotional Aspects of Postpartum, Mother's Nutrition, Good Latching, Breastfeeding Positions, Breastfeeding Times and Duration;
The Baby - episodes dedicated to children's health, such as Colic, Baby Sleep, Crying, Neonatal Jaundice, Reflux and Bloating, SIDS (Sudden Infant Death Syndrome), Introduction of Complementary Feeding, Choking, Babywearing, Vaccinations, National Vaccination Program, Car Safety, among others;
Extras - with topics related to the theme, such as the Birth of a Brother.
Nurse Marília Pereira provides MEO Bebé por Farmácias Portuguesas with the fundamental expertise for all the content and themes. The specialist in Maternal Health and Obstetrics is also the author of the book O bebé sabe comer, an international lactation consultant, UNICEF breastfeeding trainer, BLW and Babywearing consultant and IAIM/APMI Infant Massage instructor, among other specialties. A mother of two, Marília Pereira, in addition to the knowledge she has acquired over her 20-year career, brings an empathetic approach to parenting and brings together other specialists to address different issues, ranging from Pediatrics to Integrative Physiotherapist, Clinical Baby Sleep Psychology, Nutrition, Child Safety and Dental Medicine.
MEO Bebé by Farmácias Portuguesas, available for €9.99/month or €99.99/year (€8.33/month with annual subscription), is available on MEO TV, in position 79, or via the blue button on the MEO remote control and on MEO Go. The service will soon also be available on Android TV and Apple TV.
With this launch, which has the support of Farmácias Portuguesas and Chicco, the market leader in childcare, MEO and Altice Portugal are offering an innovative and creative approach in a solution that is both useful and entertaining, with multidisciplinary content and geared towards one of the most symbolic and memorable phases of family life.