A total of 131 entries, submitted by 34 advertisers, were assessed by the First Jury, chaired by its President João Sáàgua, Rector of the Universidade Nova de Lisboa, and made up of 19 professionals from the advertising, marketing and communications industries:
- Ana Veríssimo - Wunderman Thompson
- Filipe Balbino - Accenture Interactive
- Filipe Mata - Carat
- Francisco Matos Chaves - MEO
- Guilherme Nunes - Publicis
- João Neves - Nova Expressão
- João Santos - Continente
- Justyna Valente - TAP
- Madalena Cunha Menezes - BBDO Portugal
- Mário Rodrigues - Inbox Agency
- Nicole Leite - DDB Lisbon
- Nuno Virgílio - Omnicom Media Group
- Pedro Garcia - Bet.pt
- Ricardo Ferreira - IPG Mediabrands
- Ricardo Pereira - MAGG
- Rute Ferreira - Havas Media
- Sérgio Carita - Fullsix
- Sérgio Oliveira - GroupM
- Simão Pires - Worten
After the First Jury's selection, the Second Jury is now responsible for choosing the winning campaigns. This Jury is made up of:
- Alexandra Navarro - OMG
- Andreia Ribeiro - Uzina
- Isilda Amaral - Nissan
- Joana Franco - Pernod Ricard
- Miguel Osório - Sara Carreira Association
- Miguel Ralha - BAR Ogilvy
- Nuno Cardoso - NOSSA
- Rui Freire - Initiative
- Samuel Godinho - Carat
- Sérgio Carvalho - Fidelidade
In keeping with what has always been the tradition of the SAPO Awards, SAPO will donate the total amount raised from entries to an institution chosen by the Altice Foundation. This year's chosen charity is Associação Salvador, an institution whose mission is to promote the inclusion of people with motor disabilities in society and improve their quality of life, which will receive a total donation of €6,950.
The SAPO Awards were born in 2000 and ended last year with more than 1,000 trophies awarded and a total of more than 196,000 euros raised and donated to charities.